The impact of AI on digital marketing

When we think of artificial intelligence (AI), our minds might conjure up images of a futuristic, sentient being created by humans, as portrayed in countless science fiction films.

However, in reality, AI is a technology that can perform tasks that generally need human intelligence. These tasks can range from problem-solving and emotional recognition to even diagnosing diseases.

AI has already advanced many industries with its vast and far-reaching potential applications. And the world of digital marketing has also witnessed AI’s impact majorly! It implies that with AI’s assistance, a digital marketing company in Chennai can analyze extensive volumes of data to design marketing campaigns that are both personalized and impactful.

The Transformative Impact Of AI

AI’s ability to anticipate consumer behavior is one of its most significant impacts on digital marketing. By analyzing data from various online sources, such as social media and search engines, AI can identify patterns and predict future consumer preferences seamlessly.

Could companies imagine five years back that, AI would help them design personalized and pertinent marketing campaigns catering to their audience’s interests and requirements?

So, let’s explore the transformative influence of AI on digital marketing and demonstrate recent data to support its influence as well as potential.

• Chatbots

  Chatbots powered by AI are also bringing new-age customer service solutions in the digital age. They’re helping businesses provide faster and more efficient customer assistance, improving customer satisfaction rates by 5X.

  • Recent data reveals that around three-quarters of users (74%) prefer chatbots for obtaining answers to simple queries.
  • Also, approximately 25% of organizations are expected to adopt chatbots as their primary customer service channel by 2027.

• Content Creation

  AI is also recasting the content creation process by providing insights into what types of content are most trendy and influential for specific audiences. Thanks to AI algorithms, online businesses/brands can identify common interests, preferences, and behaviors of their consumers by analyzing user data, moreover, create more user-centric and engaging content.

  • Current figures from Hubspot show that personalized content performs 42% better than non-personalized content.
  • When website content lacks personalization, 74% of customers experience frustration.
  • In fact, if the content isn’t personalized, 66% of consumers report that they won’t make a purchase.

• Predictive Analytics

With the help of artificial intelligence, businesses make better data-driven decisions through predictive analytics. This evolving innovation identifies patterns and predicts consumer behavior that helps organizations make informed decisions and bring trajectories in their current marketing strategies for a longer impact.

• As per present-day insights, 87% of companies believe AI and ML are crucial for achieving business goals such as revenue growth, operational efficiency, and customer experience.

• Personalization

Another key benefit of AI in digital marketing services in Chennai is its ability to personalize content for individual users. AI can provide personalized recommendations and create targeted campaigns by exploring user information, including browsing history, search queries, and social media activity.

• A 270% increase in the number of businesses adopting AI technologies in the past four years, says Gartner.
• Approximately 62% of consumers and business buyers are willing to utilize AI to enhance their experiences, as per Salesforce.

Change The Game With The Experts!

The invention of AI technology is a massive revolution in the field of digital marketing for businesses worldwide. By leveraging its advanced capabilities in data analysis, consumer behavior prediction, and campaign optimization, companies can compose bespoke marketing techniques and transform them from good to great. Yet, human intelligence remains essential to crafting exceptional marketing strategies that resonate with the audience’s interests and needs.

Interested in optimizing your campaigns with AI tools or creating a memorable marketing campaign? Book a FREE consultation with Religh Technologies, the stellar digital marketing company in Chennai, to take your marketing to the next level!