The Importance Of Visual Content In Social Media Marketing

In the realm of social media marketing, content reigns over online marketing. As low as 1.5 billion+ content is already vying for attention on the internet. As a top-level social media marketing agency, we can’t deny how visual elements have captivated viewers for years.

Just as a common crow is instinctively drawn to shiny objects, social media users are naturally inclined to engage with visually appealing content. In fact, the latest survey performed by Statista claims that 98% of LinkedIn posts uploaded with images get higher reach, and brands have witnessed 3.15% higher engagement with carousel posts as compared to a 1.94% engagement rate of ordinary Instagram posts.

Isn’t this Insane? Indeed.

So, let’s delve deeper to unravel why every budding social media marketing company in Bangalore and Worldwide needs to innovate with visual content and come up with viral ideas. Stay tuned till the end to explore!

Visual Content As An Effective Marketing Strategy

For a few decades, video content has experienced an incredible surge in popularity. And the trend will continue in upcoming years as popular video and reel-sharing platforms like YouTube, Facebook, and Instagram have proven effective in content marketing strategies.

Let’s put things into perspective!

Are you aware of the fact that nearly 90% of the data processed by our brain is in visual form? Our brains function in such a way to process visual content a whopping 60,000X faster than written text.

Hence, it’s absolutely clear that by embracing visual content, social media marketing agency Bangalore can unlock higher returns in terms of website traffic, engagement, lead generation, client retention, and, ultimately, revenue.

• Enhance Brand Visibility

  Gone are the days when people only believed in ’word of mouth.’ On average, 83% of consumers consider sharing reels and brand videos with their friends and families if they find it enticing. The more shares and likes for your video, the more you get the reach. As a result, you’ll experience better brand value with a growing audience and 2X sales volume.

• Drive Web Traffic

  A recent survey claims that brands can convert nearly 64% of visitors into potential customers by uploading product videos. If truth be told, users, on average, view 8 billion+ videos and reels per day on Facebook alone. Therefore, infographics, short-form video content and engaging reels are more appealing to your target audiences and help you stand out from the crowd.

• Effective For CRO & Engagement

  Investing in high-quality visual content will be a value-driven way to engage your audience and drive ROI. Wondering how?

  As a matter of fact, content uploaded with images gets 150% more retweets in general. Hence, as your content gets noticed by more viewers, you can expect a better CRO, and that’ll make more revenue for your brand.

Be A Better Social Media Marketer

Wondering how you can avail all the benefits of social media marketing? Need a professional hand to blow the mind of your audience with viral reels? Look no further when Religh Technologies is right next to you!

We’re a house of experienced digital marketers who love to play with technology and talent. From stunning graphics to engaging videos, we’ve acquired the power to captivate, engage, and inspire viewers. Level up your social media game today with us, and let your brand shine!